I was alerted via email this morning by the wonderful Marie Haynes that over the weekend (beginning Thursday according to Search Engine Roundtable) it looks like Google has a bug where some businesses had a lot of their pages wiped from Google (technically "removed from Google's index"). This means that your rankings could have been affected. Say you check your rankings today and you are not ranking where you usually are. You check a few pages deeper on Google and still can't find Read More
Fixing Your Listing On ExpressUpdate
ExpressUpdate is what's called a data aggregator. Basically, they collect local business information (such as your business name, address, phone number, and website) and send it out to hundreds of different websites on the internet. While this sounds like a good thing (and potentially is) it's not so great when they are sending out your information and they have your business name, address, phone number or website (NAPW for our purposes) incorrect. That means incorrect information about your Read More
Why Am I Not Ranking Well?
I get asked all the time, "Why am I not ranking well?" It's a tough question to pin down but after the hundreds of cases I've looked at, almost every time the reason falls into one of the following 12 categories which I've ranked below from most likely to least likely. Hopefully this helps! Disclaimer: this article is meant to help customers of our business listing service, Local Listing Ninja, troubleshoot their ranking issues. If you're not a customer, feel free to read this article Read More
What Is Google’s Index and What Does It Have to Do with My Local Business?
Google's index is by far one of the most important things a local business should understand because of how much it can effect them. Yet most local businesses don't know anything about it (we've surprisingly found that most internet marketing agencies don't either). So, what is Google's index and how does it affect you as a local business? Let's jump in. Read More
University Update
Hey, everybody! I thought I would just jump in and give you guys a quick update on what's new with the University! We've done a lot recently... Read More
What is Moz Local?
What Moz Local is and what it does can be kind of confusing. I get questions about it all the time from people here at the University asking: "What is Moz Local"? I think it's about time we answer that question for you. Read More
Local Business Marketing Mailbag #3
Can I Use A PO Box For My "Google My Business" Address? Mailbag Question: I don't want to show my business address on Google as I am a home service company and don't want people visiting my home. Can I use a PO Box instead? Our Answer: Great question, simple answer! No. Read More
Local Business Marketing Mailbag #2
Mailbag Question: Do my business listings need to be constantly "managed" or can I update them once and let them be? Is there an advantage to business listing management and if so, what are the advantages? Our Answer: Local listing management services are just an excuse to charge you more money for no to very little benefit. And that's how we'll start off Local Business Marketing Mailbag #2! Here we go! Read More
Local Business Marketing Mailbag #1
Today my business received a call from Yext. We are a small service business and have been in business for over 80 years!!! Of course, we have had to change with the times but I have had a very hard time trying to figure out how internet advertising and placement works. I am relatively Read More
Vistaprint Local Listings Review
So, as of today, it looks like Vistaprint has thrown its hat into the ring with likes of Yext and other local listing providers. Let's check out what they have to offer... Read More