Can I Use A PO Box For My "Google My Business" Address? Mailbag Question: I don't want to show my business address on Google as I am a home service company and don't want people visiting my home. Can I use a PO Box instead? Our Answer: Great question, simple answer! No. Read More
Local Business Marketing Mailbag #2
Mailbag Question: Do my business listings need to be constantly "managed" or can I update them once and let them be? Is there an advantage to business listing management and if so, what are the advantages? Our Answer: Local listing management services are just an excuse to charge you more money for no to very little benefit. And that's how we'll start off Local Business Marketing Mailbag #2! Here we go! Read More
Local Business Marketing Mailbag #1
Today my business received a call from Yext. We are a small service business and have been in business for over 80 years!!! Of course, we have had to change with the times but I have had a very hard time trying to figure out how internet advertising and placement works. I am relatively Read More
Vistaprint Local Listings Review
So, as of today, it looks like Vistaprint has thrown its hat into the ring with likes of Yext and other local listing providers. Let's check out what they have to offer... Read More
Local Business Listings – What They Are, How They Help, List of Top 85
Local business listings are interesting. They're fairly straight forward but can be confusing at times. In this blog post we're going to discuss anything and everything local business listing related, Read More
You Will Lose Local Google Traffic If Site Not Mobile By April 21st
Google just announced that on April 21st they will be making an update to their algorithm to include "mobile friendliness" as a significant ranking factor. This means that if your local business website does not have a mobile version or is not mobile responsive, your ranking on Google may drop significantly after April Read More
2021 Yext Listings Reviews | Is Yext Worth it? | A Review & Alternatives
Updated 5/25/21 Yext has evolved over the years. They used to be just a business listing service that put your local business on 55'ish different local search directories. But as the company has progressed, while they still offer "Yext Listings" (as they're calling it now), they've actually pivoted into other products as well. For this post, we'll be focusing completely on Yext Listings and what it does. This article will: a) show you all of Yext's reviews in one place: 2021 Yext Read More
THE Local SEO FAQ – Absolute, Definitive, No-Holds-Barred
[social4i size="small"] Updated Frequently This Local SEO FAQ is an ongoing project. With 200+ questions on the docket to be answered, you can imagine how long this project takes. We update quite often so check back often. Last updated on 12/19/14 Read More
Weekly Coaching Calls Week 1: Basic SEO
[starbox] [social4i size="small"] Subject: Local SEO Goal: By the end of the call, our students would understand exactly what it takes to rank their local business at the top of Google Quick Summary: For those of you who’ve been subscribers to the University for a while, you know that we started something called the Weekly Coaching Calls a few weeks back. The plan for the Weekly Coaching Calls is to do a live video conference every single week and tackle a topic that is Read More
5 for 5: Five Local Business Owners, Five Intimate Marketing Questions
Monte Mohr, Realty Trust - Monte has been selling homes for 28 years, and has owned 2 real estate companies during that time. He has personally sold over 2,500 homes and last year sold 101 homes himself in Middle Tennessee. He and his team sold 153 homes all together amounting to $41,000,000 in residential sales. Terry McLaughin, McLaughlin Plumbing - Terry is the own of McLaughling Pluimbing. He has been doing plumbing for 22 years. In his spare time he volunteers with Habitat for Humanity Read More