The University Mission & Vision
The Local Business Internet Marketing University is designed to make life easier on local businesses through education, community, and services.
Feel free to read a bit about our history or read on to discover how we’re doing that currently and our big plans for the future…
Mission
To make life easier on local businesses
It’s simple but true.
If you’ve read our business history, you’ll know that at the University we have a huge passion for supporting local businesses. Local businesses often do not have the resources at their fingertips like big business does and often are left to wade into the vast pool of running their business on their own. This can make running a local business and life more difficult not to mention stressful. At the University, we want to make that life easier.
Vision
To make life easier on local businesses by being the hub for local business education, community, and amazing services
We want to make life easier for local businesses through our three pronged approach:
- education
- community
- amazing services
Education
We can make life easier for local businesses by empowering them through education. The more educated a local business is, the better decisions they make in all aspects of business.
Community
We can make life easier for local businesses by providing a place for local business community. We believe that the more local businesses interact with one another, the better they become.
Amazing Services
We can make life easier for local businesses by providing amazing services. There are too many sharks out there. Our plan is to release amazing local business services when we have them and to not release a service if it’s not amazing.
How we’re operating within our mission and vision right now
The LBIMU is young. While we do have a pretty amazing track record so far, we’re really just getting started. Again, if you’ve read our business history, you know that we came from an internet marketing background (from a Local SEO agency actually). Hence the name of this company.
So, with that in mind, this is how we’re operating in our mission and vision currently:
Education
Right now, we’re educating mostly on internet marketing, what you should be doing, how to do it on your own, and how it should be done if you hire another company. We do this primarily through our blog posts and ebooks. Recent examples would be our ebooks like The Google Local Method, our Facebook Guide, The Local Business Blogging Manual, and blog posts like our Yext Review, BBB Review, and our list of the top 85 business listings to sign up for.
Near Future: Our vision for the future is to expand our education into topics such as traditional marketing, sales, management, leadership, HR, customer service, and more through ramping up our own blogging and ebook writing even further, as well as producing national studies, video courses, webinars, podcats, etc. from ourselves as well as guest content from top industry thought leaders with a local business twist.
Distant (maybe not so distant?) Future: an annual national local business conference.
Community
Honestly, right now, this is just a part of the road map for the University (although I guess our blog comments are communal in nature). But because of how important we think community is, we have big plans for this in the future.
Near Future: we want to create a local business forum where local businesses can interact with one another, toss around ideas, and improve one another. And not just in internet marketing either. We want you to sharpen one another in all facets of business, just like in our education. We will also have specific forums for different professions (dentists, plumbers, lawyers, etc.) that we want to be the leading forum on the internet for their profession.
Distant (?) Future: now we’re really excited about this. In the distant future we want to create mastermind groups for local businesses to improve one another and even, potentially…an exclusive local business social network. Pretty cool, right? Yeah, we’re excited too.
Services
Because of our belief in only having amazing services, we only have 1 service as of right now but it’s one that we are extremely proud of: Local Listing Ninja.
Near Future: Local SEO Service & Local Business Website Design
Distant (?) Future: PPC Marketing, Social Media, Email Marketing, Website Chat, & traditional marketing. Consulting on sales, management, leadership, HR, customer service, and more.
And…
that’s the mission and vision behind the University.
We want to be the focal point for anything and everything local business. We want to educate you guys to help you run your business better. We want to provide community with other local businesses so you can sharpen one another. And we want to provide you with top notch, better-than-everyone-else services that you know will work because they’re backed the University’s experts.
As you can tell, we’re very passionate about just trying to do anything to make life just a little easier on local businesses.
And we look forward to doing that for you…
