Today my business received a call from Yext. We are a small service business and have been in business for over 80 years!!! Of course, we have had to change with the times but I have had a very hard time trying to figure out how internet advertising and placement works.
I am relatively happy now with my web page , etc. BUT I think it costs me too much…paying over $600 a month for placement and reviews. This may be normal. I am not sure anymore. Plus still carry placement of web with YP at additional costs. My question is: if we pull the plug on who is “hosting” our web page now but own the domain how will our web page be activated on the web? To try and put it more clearly, how do we keep our web page running if we turn everything over to YEXT or whoever. Is their fee part of making sure the web page comes up in searches?
I am older so my learning curve is higher. But I have tried to do most of my online placement on my own and keep up with the “how to do it” information available.
Having read your reviews I kind of gather that Yext might not be what I am needing even though the price did appeal to me in comparison to my budget now. What do you recommend for a small repair/service type business (with a big business connection and a well established reputation and store front) do with regards to placing web page online and using a person or company to help with SEO/reviews/etc.
What works best?
Thank you for this site you have put up. Quite helpful.
Thanks for the question!
To answer your questions:
1) You probably don’t want to pull the plug on your hosting. But your hosting should only be costing you around $10 a month if you’re paying for it yourself or around $50 a month if you’re paying a website company (because they do more than just host your website, like making changes for you, etc.). The $600 a month you are paying is probably more for the reviews you mentioned and some type of marketing than it is for the hosting. If they’re only helping you get reviews for that $600 a month, or goodness forbid only hosting your website for that $600, you’re paying too much.
2) I’m not sure if Yext would host your website or not. Their main business is making sure you get your business listed on OTHER websites, giving you a business profile with your name, address, phone, website and other information on each one. But I would call and ask them if they do websites as well if you’re interested in that service or you could call any reputable website company and ask them. Make sure if you do call them you ask if they can copy your website as is. If not, what will the new website look like?
3) Yext and any other business listing service like it exists to create business profiles for you on OTHER sites which in turn will boost your rankings on Google. The more business listings you have, the higher you will rank. Keep in mind that business listings aren’t the only thing you need to have in order to rank well on Google. They’re really only about 20% of what you need to do but they are a very, very important 20%.
Now, down to my advice: I would advise you to really examine what you’re paying $600 a month for. Call the company your currently work with and ask them. I would then look at how much business those services are bringing you a month. If it makes sense to keep it, keep it. If these services are not making a big enough return to compensate you paying $600 a month, trash it. But don’t trash your hosting, you need hosting to have a website at all and often switching hosts is cumbersome and you would need to weigh the pros and cons of switching. If that company is charging you more than $50 a month to host your website, I would consider switching or telling them you’re planning to leave unless they drop the price.
In terms of what you should do about your marketing in general, again, I would see if the services you spend $600 a month on are working. If they’re not, cancel. You just freed up close to $600 (minus the cost for them to continue to host the website) that you can spend elsewhere. Where should you now spend this money? I would definitely consider spending that in SEO. 90% of people when looking for a local product or service are using a search engine to find it these days. So, start looking for an SEO company.
Now, the company you’re paying currently may say they’re doing SEO for you but the only way to tell if it’s working is to check how you “rank” on Google. Do this, go to Google and type in the phrases you think customers might be typing in to find businesses like yours in your city. Are you ranking on the 1st page for those terms? If not, your SEO is not working and you need to find a new company. Also, when you ask your customers how they found you, if they’re not saying “I found you on Google” then your SEO is not working. At that point, you need to find a new SEO company. You could also reach out to a different SEO company and ask them if they think they could improve your SEO. Keep in mind that the answer to that will almost always be “yes” from an SEO salesman but try to glean from them the truth and take what they say with a grain of salt.
So, in a nutshell, find out what you’re paying $600 for. If it’s working keep it. If it’s not trash it. Either way, look into SEO as it is providing the best bang for your buck right now for local business marketing. Make sure you find a good one.
Hope that helps!